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Active Projects
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View All92
UX Score
2
Friction
91%
Attention
94%
Conversion
Pricing CTA competes with secondary nav items.
87
UX Score
4
Friction
83%
Attention
78%
Conversion
Hero loop video distracts users from the primary CTA.
74
UX Score
7
Friction
69%
Attention
71%
Conversion
Search bar loses prominence after scrolling past hero.
Saved Personas
View AllS
Sarah
Visual-firstAge28
FluencyProficient
MotivationVisual-first
89% match
M
Marcus
Text-firstAge45
FluencyCasual
MotivationText-first
76% match
E
Elena
ComparingAge67
FluencyNovice
MotivationComparing
93% match
J
Jake
Ready to buyAge22
FluencyExpert
MotivationReady to buy
71% match