The hero doesn't communicate the product, audience, or outcome within the first scan.
Primary CTA blends with surrounding chrome and is not the brightest element in the viewport.
Hero competes with a feature list, a logo strip, and a banner — attention is split four ways.
Stock imagery and default UI kit components don't signal a clear brand POV.
Customer logos and reviews only appear past the third scroll.
Average section paragraph runs 5+ sentences when 2 would carry the same weight.