Past reports

Executive summary

stripe.com
87

Strong hero hierarchy and trust signals; pricing CTA fights for attention with secondary nav.

94
Usability
88
Access
91
Trust
95
Perf

Findings

CTAcritical
Primary CTA competes with nav

"Start now" and "Contact sales" share visual weight in the hero.

COPYmedium
Headline buries the verb

Lead sentence is brand-centric, not user-outcome centric.

VISUALmedium
Logo strip too small

Customer logos render at 60% of the size needed to register trust.

STRUCTUREmedium
Pricing 5 sections down

Goal-oriented visitors stall before reaching pricing.

ACCESSlow
Focus ring removed on CTAs

Keyboard users lose positional feedback on primary buttons.

PERFlow
LCP image not preloaded

Hero image delays first contentful paint by ~400ms.

Recommendations

01
High impact
Demote "Contact sales" to a text link

Restore a single primary action in the hero.

02
High impact
Rewrite headline as a user outcome

Lead with what the visitor can do, not what Stripe is.

03
Medium impact
Double the logo strip height

Surface trust within the first viewport.

04
Medium impact
Pin a compact price chip in the sticky header

Let evaluators reach pricing in one scroll.

05
Low impact
Restore a 2px focus ring

Meets WCAG 2.4.7 without breaking the design.