Elderly User
Age Range
Digital Fluency
Attention Span8/10
Visual vs Text30% V · 70% T
Primary Motivation
Behavioral Profile
Reading Speed10%
CTA Sensitivity20%
Trust Threshold100%
Scroll Depth91%
Error Tolerance10%
Behavioral Summary
Reads carefully top to bottom. Needs reassurance and large targets. Abandons quickly if controls feel unfamiliar or contrast is low.
Friction Prediction
CriticalAbandons forms with 4+ unfamiliar fields.
CriticalStruggles with low-contrast text and icon-only buttons.
MediumBounces when pricing requires multiple clicks.
Recommended Fixes
01Surface specs and pricing in a comparison table.
02Use plain-language labels with inline help.
03Bump base font to 18px, ensure 4.5:1 contrast.
Archetype MatchElderly User100%Gen Z ScrollerUX ExpertTouristPower User